As licencing of typefaces is becoming increasingly important in our day-to-day agency lives, our latest Field Guide seeks to explain and demystify the process. Being distributed far and wide this month, we hope it helps to open the conversation on the importance of crediting type designers and foundries in much the same way as we credit artists, photographers and illustrators.
We are delighted to have been appointed by St Martins Property Group on their latest project, Adelaide House. The Grade II listed, riverside office development was once the tallest building in the City of London, and we look forward to developing a new brand, visual language, and associated collateral in the coming months.
Socrates are delighted to have been appointed by Berwick Hill Properties to name and brand their significant new life sciences project close to Cambridge town centre. It promises to be one of the most conveniently located life science complexes in this increasingly important university research and development hub.
We’re thrilled to have been appointed by St Martins Property Group on their exciting new office building, 16 St Martin’s Le Grand. Moments away from St Paul’s in central London, the building benefits from a rich history and beautiful Grade II listed architecture.
With global environmental stats ever horrifying, we were pleased to be approached by Refreeze the Arctic Foundation to help develop their brand and website. An extraordinary initiative that will aim to reduce the global temperature rise and crucially buy us more time, we hope the website will aid them to further progress and promote their critical research efforts.
Appointed by Revantage on their latest development in Birmingham, we are thrilled to be in the throes of developing a new brand and website for The Colemore Building. At the heart of Birmingham’s main business district, we have thoroughly enjoyed digging our teeth into the land of the Bull!
Lexicon was slightly different this month, with the pleasure of Duro Oye and his team presenting all things 20/20 Change. An organisation committed to youth empowerment, we heard first-hand just how important their work is. A huge thank you to the team, and in particular to Dele, who kindly shared his own personal experience.
We were delighted to be joined by the wonderful Sarah Ann Macklin for this month’s Dialogue. Sharing her own journey into the world of nutrition, Sarah Ann enlightened us on the inherent link between stress management and our diets. The perfect balance between science and suggestions, we have already seen a collective increase in the consumption of fish, seeds, and vegetables as a result.
Socrates were appointed by the Mercer’s Company to evolve the brand, language and marketing for a new office building in the City of London. Named The Whittington Building, after a former celebrated Mercer, the brand builds on the graphic language introduced at the earlier phases of this engaging enclave of period and contemporary buildings at the very heart of the City.
Socrates have completed an extensive naming and branding exercise for Legal & General in relation to their substantial new village on the outskirts of Horsham in Sussex. Named Mowbray, a reference to the original landowner in the mists of time, the related heraldry style symbol is informed by the original arms of the eponymous Mr Mowbray and the current district’s coat of arms.
To celebrate the launch of Panorama St Paul’s, Orion Capital Managers’ new HQ opportunity at the heart of the City of London, Socrates were tasked with the creation of an agency-wide mailer to be delivered to multiple offices across the Capital. Supporting the building’s genuine commitment to sustainability and greening, agency teams are now proud owners of individual cherry trees; encouraging us all to take care of the planet, one tree at a time.
Part of the wider campaign for Orion Capital Managers’ major office project at 81 Newgate in the City of London, we have recently developed a new brand and visual language, alongside installation of a full run of hoarding. Now named Panorama St Paul’s, the hoarding features some thirty 3-metre high giraffes lining the perimeter of what will become a 556,000 sq ft new headquarters opportunity. The animals are already putting a smile on the faces of commuters and visitors alike.
This month’s Dialogue offered us the delightful company of photographer, Hugh Gilbert. Talking all thing’s digital imaging, Hugh shared a journey around the studios and artists that he has photographed over the last 20 years. With former exhibitions at the Royal Academy of Arts, it was an honour to see first-hand just how some of our best artists operate.
With so much of the world’s focus on sustainability and the actions we must all take to avoid long-term, irreversible damage to the planet; complex terminology is now increasingly part of our day to day lives. From carbon neutral to climate positive, net zero to NABERS; our latest Field Guide seeks to articulate what these terms really mean. Whilst we recognise that language will evolve over time, we hope the glossary will aid to further our collective understanding of sustainability.