Socrates has detailed the new brand and merchandising for pioneering global medical cannabis brand, Jacana. Having designed and developed the packaging for a series of distinctive families for a range of curated premium products, the first retail outlet was opened at December 2019 in Kingston, Jamaica.
Socrates produced two unique & distinct brands and languages for Far East Consortium’s new mixed-use development Aspen at Consort Place, Canary Wharf. The marketing literature comprises of a set of three vibrant host brochure treatments, floorplate brochure, along with summary multi-lingual fact sheets. Further collateral was prodiced and translated for the various Asian investment markets.
A new set of films were commissioned and developed by Socrates for the final apartments at Canaletto on City Road in London. Starring two great Danes and a charming Chihuahua, the films explore the new homes that have been interior designed by Amsterdam, based WOMO architects and Goddard Littlefair.
Socrates completed the redesign of a website for Blackstone’s Devon House, a 98,000 sq. ft workspace overlooking Tower Bridge in Central London. This was an opportunity to align its design with newly developed branding and visual language, alongside adopting a greater emphasis on storytelling.
Socrates completed and delivered a marketing suite for leading developer, Générale Continentale Investissements, at their major office project at La Défense in Paris, Latitude. A London bus was totally transformed with highly crafted and considered presentation and meeting areas, alongside a three dimensional façade echoing the architecture of the building.
Socrates were appointed by FIDC (First Investment Development Company), a significant and innovative Nigerian real estate development and investment group, to undertake an evolution of the current corporate brand and website, as well as the marketing for one of their latest housing developments in Northern Nigeria.
The design team at Socrates has been further strengthened by the addition of Eliza Lambert who has recently joined the team led by Director Mark Scott and Eduardo Nunes. She studied at Shillington Graphic Design College, before working on a number of social media, branding and literature accounts for her own clients prior to joining Socrates.
Socrates collaborated with TWW Crew to launch a new ‘Looking For Crew’ functionality at the 2019 Monaco Yacht Show allowing the world’s superyachts access to curated shortlists of qualified candidates. The personalised service streamlines the process for yachts and provides access to TWW Crew’s full database.
Socrates were appointed by Kennedy Wilson to undertake the naming, branding and marketing for their 200,000 sq ft office development in Ditton Park, Slough. Inspiration was drawn from the architecture, landscaping, open water and focused heavily on the end-users’ experience. Wellness and happiness are central to attracting and retaining the best talent, as such this is placed at the heart of the campaign.
Further to developing the branding, website and print collateral for Dog House, TCN’s latest workspace in Reading, Socrates were appointed on its social and Google advertising launch. Effectively translating the bold and playful identity to social media was fundamental to the strategy. With ‘curious minds’ at the heart of the TCN brand, Socrates developed an approach that is unexpected, inquisitive but most of all, fun.
Socrates launched Blackstone’s Cargo London, a 340,000 sq.ft office project in Canary Wharf. Cargo’s brand is derived from the area’s trade history and to launch the building, we targeted entire agency teams, delivering a substantial, branded wooden crate – complete with crowbar – direct to their office floor. The theatre of opening and discovering eclectic branded collateral, including re-usable tote bags, umbrellas and succulent plant pots, was a huge success and attracted significant social media.
Socrates were asked to develop a new brand for a substantial new mixed-use district on the lagoon in central Lagos. The project includes significant retail, residential, commercial, leisure and community content, responding to the ever increasing real estate requirements.
Socrates launched Blackstone’s 98,000 sq.ft Devon House in Central London. Stunning Thameside workspace which includes vast roof-terraces that became the setting for this Cricket World Cup summer launch. With KERB based at St. Katharine Docks, we cherry-picked an eclectic selection of street food vendors to cater the event. An array of on-floor marketing materials and branded collateral were also on show.
Socrates were appointed by the significant and leading real estate development and investment company Générale Continentale Investissements on their new project in Rue des Belles Feuilles in the fashionable 16th in the heart of Paris. Initial work included the branding and language alongside the on-site packaging during construction.