Socrates launched Blackstone’s Cargo London, a 340,000 sq.ft office project in Canary Wharf. Cargo’s brand is derived from the area’s trade history and to launch the building, we targeted entire agency teams, delivering a substantial, branded wooden crate – complete with crowbar – direct to their office floor. The theatre of opening and discovering eclectic branded collateral, including re-usable tote bags, umbrellas and succulent plant pots, was a huge success and attracted significant social media.
