The objective was simply to make the market sit-up and watch
Embracing dance to bring a genuine energy and relevance to the spaces
YYY London is a remarkably designed new headquarters building at the heart of London’s Canary Wharf. To be reintroduced into the market as it neared completion, Socrates were commissioned to create a film that would engage with both the industry and potential occupiers. The result was an innovative film of the building still under construction, its spaces illustrated by a cadre of dancers from Rambert Dance and choreographed by artistic director Benoit Swann Pouffer. The final film and shorter cuts had some 1 million views.