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System of Motion

A new approach to women’s active fashion  

SSystem of Motion was conceived as a solution for busy women and the often challenging issue of ‘bike to boardroom’. Utilising innovative and intelligent fabrics and developing a number of styles, the brand launched with highly practical but tailored shirts that enabled women to cycle to work without the necessity to be constantly changing. Socrates developed brand, language, films and photography to support the launch, alongside delivery of still and moving content for social media and online marketing.

A behind-the-scenes film that became as relevant as the principal work