RRevitalising and restoring one of Europe’s most sophisticated and celebrated resort communities, Sotogrande in Southern Spain, Socrates was involved in a wide variety of rebranding and communication initiatives. At its heart is La Reserva, with its extraordinary villas and remarkable facilities – the underlying objective was simply to reintroduce the discrete, intelligent and fabulous lifestyle of Sotogrande and provide a language, colour and brand commensurate with a destination that has attracted the beau-monde since the early 1960s.