CCargo is a landmark office development at the heart of London’s Canary Wharf. Inspired by the graphic language of the London Docks, the solution was to develop a brand and accompanying language that harnesses that of the container ship. Used as a unifying pattern throughout, and subsequently overlaid by monotone cut-outs, the aim was to articulate the benefits, amenities and rich neighbourhood on offer. A brand used both online and offline; informed but consistently relevant.
A brand solution that leverages the richness and diversity of the Wharf’s past
Conscious collaborations that reflect the building’s commitment to people and their environment